New Zealand is a very popular and boutique destination for gay and lesbian travelers and has a diverse range of holiday options to suit most budgets. There are many pink appeal destinations and activities across the country, from the more populated North Island (Auckland, Rotorua, Wellington) to the quieter South Island (Christchurch, Queenstown).
Over the years, New Zealand's gay and lesbian tourism industry has grown from a network of gay and lesbian owned homestays throughout New Zealand, to an expansive network of accommodation ranging from homestays and farmstays to exclusive luxury lodges and boutique hotels.
In 1998 New Zealand was the first international gay and lesbian destination to have a nationwide network of gay, lesbian owned and 'Approved Gay Lesbian Friendly' tourism businesses. In October 2004, the 'Approved Gay/Lesbian Friendly' criteria was re-branded as Rainbow Tourism Accreditation (RTA).